Consumers are the dominant force in healthcare, and the key to keeping them loyal is engagement and value. Every member wants information that’s relevant to his or her health and wellness goals. But before you know how to tailor information to a member’s needs, you need to know more about the individual. RAZR analytics help you understand how each member is interacting (or not) with your plan while our platform equips you to proactively develop programs, create positive experiences and influence member behavior. So whether a mature member seeks clarity on the true cost of health care, or a new member seeks guidance on utilizing a plan, every interaction is made meaningful and relevant. And balances the emotive and informative drivers of the healthcare purchase decision in perfect proportion.
Segment prospective members with clearly defined channels.
Develop educationally based programs that are readily available.
Address the consumer’s need for clarity, value and convenience.