Brand Identity: When should you refresh?

A light bulb. Clothes. The TV channel. Some things are easy to change, and it’s obvious when they need changing (at least we hope so). Brands, on the other hand, do not fall into this category. When do you change your brand identity, and how much do you change it? Should it be subtly refreshed […]

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TCF Bank Stadium: Exterior & internal branding, sign design, wayfinding

Find your seat It’s game time. Where’s your seat? Big, bold well-placed, well thought-out signs move crowds. Crowds of 50,805 to be exact. That’s how many seats are in TCF Bank stadium, the home of University of Minnesota Gopher football. We created a comprehensive sign system for the stadium, partnering with architecture firm Populous, who […]

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Blanchard Gold: Communicate and connect with confidence

Blanchard & Company, Inc., sought out Larsen (now RAZR) because leadership wanted to position the successful investment company for continuing growth and build deeper connections with existing and potential clients. As part of this marketing and branding initiative, Blanchard needed a polished, professional, and scrupulously consistent image.

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VMWorld: Motivate an audience

It’s only the largest global IT event. Our job is to brand it, promote it, drive attendance, and delight every attendee. (No pressure.) For several years, we captured the smarts and style of VMWorld — and, more importantly, drew in more than 20,000 attendees in the U.S. and 8,000 in Europe. (That’s record-breaking attendance.) How did we do it? […]

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