Storytelling in Business: Using narrative to build your brand

Looking for ways to capture an audience? Try telling a compelling story. Human beings are hard-wired for narrative. It starts with the nursery stories and fairytales we hear as children. By the age of 4, most people understand the basic Aristotelian arc: beginning, middle, and end. We know to anticipate — and yearn for — […]

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Humor in Business Communications

Have you heard the one about humor in communications? It’s funnier — well, at least more effective — than you might think. Humor can be an effective tool whether you’re talking to B2B or B2C audiences. Here are six serious tips for transforming business-as-usual communications into effective funny business.

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Brevity in Communications: It’s Beautiful

Brevity isn’t only beautiful aesthetically; it can also affect the bottom line. If your company’s communications aren’t hitting their intended target because they are wordy, vague or too detailed, they could be costing you business.

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Headlines: Read all about writing them

Often formulaic, frequently unimaginative, and sometimes just plain terrible, headlines are among the most underappreciated of marketing communications tools. Of all the words on your website, brochure, print ad, packaging, or sales letter, the headline is unquestionably the most important. How do you make sure your headline lets readers know that your product is worth their time and money? Put your investment to the test with these five simple questions.

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Presentation Mistakes Everyone Makes

Planning a presentation? You should know that public speaking is only partially about speaking. “War and Peace” is a brilliant novel, but if you stood at a podium and read it word for word to an audience, no matter how well you read aloud, you’d soon be reading to yourself. Your content and what you say are certainly important, but how you say it and how you present it demand equal attention. Whether you’re using PowerPoint or Keynote, speaking in a large auditorium or a small conference room, you can give an effective presentation by avoiding these common mistakes.

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Communicating Optimism: 5 smart steps

These days, marketing may seem like the most difficult job in the world. Budgets are tight. Upper management is cautious. Employees are wary. Shareholders are skeptical. Everyone is on guard. But like all negative economic cycles, this one is sure to end. Since the end of World War II in 1945, the U.S. has experienced […]

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Idea Generation: 7 Surefire Strategies

Stuck? Fresh out of ideas and facing a deadline? Feeling pressure to perform? Perhaps you’re charged with updating an aging website. Or you’re launching a product and don’t know how to name it, package it, differentiate it. Or you need a compelling campaign theme to carry you through next year. Or your sales force is […]

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Print Promotions with Pizazz

Who says every print promotion has to be 8 1/2 x 11? (Yawn.) Who says it has to be paper? Who says it even has to look like a promotion? If you’re trying to capture the attention of customers and prospects, you need to create some hubbub. Let’s face it, most of your prospects are […]

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Clichés: Visual and Verbal. No! Stop! Don’t!

Win-Win. Think outside the box. Best in class. 24/7. Personal bandwidth…. Each of these phrases began as an original, even startling concept. But over time — and through overuse — they’ve become clichés. No more than background noise. Ironically, what makes clichés work in daily life (the easy, almost transparent way in which they transmit […]

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Creativity: Leave your competitiors in the dull

Creative accounting is certainly an ill-advised proposition, but in most other areas of business, from manufacturing to marketing to management, creative thinking often represents a valuable, viable opportunity to differentiate your company from the competition. Creativity is the key to any innovative idea, product, or service. Approaching your audience with creativity will always deliver more […]

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