Presentation Mistakes Everyone Makes

Planning a presentation? You should know that public speaking is only partially about speaking. “War and Peace” is a brilliant novel, but if you stood at a podium and read it word for word to an audience, no matter how well you read aloud, you’d soon be reading to yourself. Your content and what you say are certainly important, but how you say it and how you present it demand equal attention. Whether you’re using PowerPoint or Keynote, speaking in a large auditorium or a small conference room, you can give an effective presentation by avoiding these common mistakes.

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Print Promotions with Pizazz

Who says every print promotion has to be 8 1/2 x 11? (Yawn.) Who says it has to be paper? Who says it even has to look like a promotion? If you’re trying to capture the attention of customers and prospects, you need to create some hubbub. Let’s face it, most of your prospects are […]

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Is Print Dead?

Everybody is so eager to eulogize print, we may be burying it alive. Thought-leaders in marketing, publishing, and entertainment seem to be simultaneously wringing their hands, clutching their iPads, and writing wistful blog posts about the pleasures and demise of the printed page. So is print dead? We think this is the wrong question to […]

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Visual Systems: Controlling what was once left to chance

Is your brand expressed consistently — across all media? Or do your communications present a confusing array of visual styles? Most companies understand the strategic importance of a consistent visual style, but fall short on implementation, especially when there are numerous product lines and numerous in-house or agency creative teams. Add in new products, changing […]

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Blanchard Gold: Communicate and connect with confidence

Blanchard & Company, Inc., sought out Larsen (now RAZR) because leadership wanted to position the successful investment company for continuing growth and build deeper connections with existing and potential clients. As part of this marketing and branding initiative, Blanchard needed a polished, professional, and scrupulously consistent image.

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VMWorld: Motivate an audience

It’s only the largest global IT event. Our job is to brand it, promote it, drive attendance, and delight every attendee. (No pressure.) For several years, we captured the smarts and style of VMWorld — and, more importantly, drew in more than 20,000 attendees in the U.S. and 8,000 in Europe. (That’s record-breaking attendance.) How did we do it? […]

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