Branding your building: outside and inside

Some of the best branding opportunities are right in front of us — in the real world. But too often, they’re overlooked. As marketers, we take great care to promote our brands — online, on the air, in print. We’re strategic, creative, and purposeful. We want brand visibility and we work hard to get it — in […]

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TCF Bank Stadium: Exterior & internal branding, sign design, wayfinding

Find your seat It’s game time. Where’s your seat? Big, bold well-placed, well thought-out signs move crowds. Crowds of 50,805 to be exact. That’s how many seats are in TCF Bank stadium, the home of University of Minnesota Gopher football. We created a comprehensive sign system for the stadium, partnering with architecture firm Populous, who […]

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Creating the right brand voice

Your brand already has a voice. Is it the right voice? Is it engaging? Brand voice is the purposeful, consistent expression of a brand through words and prose styles that engage and motivate. Here are 6 tips to help you get started creating a strong, clear brand voice.

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VMWorld: Motivate an audience

It’s only the largest global IT event. Our job is to brand it, promote it, drive attendance, and delight every attendee. (No pressure.) For several years, we captured the smarts and style of VMWorld — and, more importantly, drew in more than 20,000 attendees in the U.S. and 8,000 in Europe. (That’s record-breaking attendance.) How did we do it? […]

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Beyond the tradeshow: Create a branded event

Having a big, bold presence on the tradeshow floor can be an important aspect of your marketing. Tips for standing out at that all-important tradeshow are here. But perhaps this year, you might consider a branded event. A branded event is focused solely on your products, your services, and your expertise. You don’t vie for […]

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Environmental Graphics: Your Brand in 3-D

We may live in the digital age, but we walk around a very real world. Think about the people approaching your building, entering your lobby, walking through your space. What do they see when they look up from their smartphones? Are they impressed or underwhelmed? Does your brand announce itself, or hide in the background? […]

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Branding + Visual Design — VMWorld 2013

Creating customized, high-impact experiences for VMworld — an event that attracts over 20,000 attendees annually. See how creating an immersive and extraordinary experience can help turn loyal customers into brand advocates.

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Your Trade Show Booth: Give it real stopping power

116 million people. That’s how many attended trade shows in North America last year. According to the Center for Exhibition Industry research, trade show spending was a staggering $53 billion, which represents 18 percent of North America’s marketing budgets. It’s no wonder companies are focusing on the ROI of tradeshows. Trade shows remain a great […]

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