WIIFM: Your marketing mantra

WIIFM (What’s in it for me?). If you’re a marketer, WIIFM should be your mantra. You should be asking it about everything you create. Knowing, of course, that the “me” in “What’s in it for me?” is not “you” — it’s your customer. Your audience. Your user. Your recipient. Your prospect. Your reader. Your donor. Your investor. Your member.

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Print Promotions with Pizazz

Who says every print promotion has to be 8 1/2 x 11? (Yawn.) Who says it has to be paper? Who says it even has to look like a promotion? If you’re trying to capture the attention of customers and prospects, you need to create some hubbub. Let’s face it, most of your prospects are […]

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RAZR Acquires Renowned Design Agency Larsen

MINNEAPOLIS, Nov. 4, 2015 RAZR, a Minnesota-headquartered technology and marketing services company, has acquired Larsen Design, a Minneapolis-based branding, visual and experiential design agency. The acquisition gives the fast-growing RAZR a substantial infusion of world-class creative talent to complement its technology-based consumer engagement business. “Larsen brings a rich, 40-year history of globally visible work in […]

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