WIIFM: Your marketing mantra

WIIFM (What’s in it for me?). If you’re a marketer, WIIFM should be your mantra. You should be asking it about everything you create. Knowing, of course, that the “me” in “What’s in it for me?” is not “you” — it’s your customer. Your audience. Your user. Your recipient. Your prospect. Your reader. Your donor. Your investor. Your member.

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Your Marketing Budget: Asking for an Increase

Getting a marketing budget increased? If you’ve spent wisely in the current fiscal year and can show beneficial results, you’re in a much better position. If you can demonstrate strong competitive pressures that can be addressed through additional marketing spend, all the better. Here are five steps to kick-start that all-important request for additional funding.

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Communicating with Investors

The days of ho-hum standard-issue investor communications are over. It’s a new investment community out there — with younger, more connected, more tech-savvy investors — and they expect more from you.

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Communicating Optimism: 5 smart steps

These days, marketing may seem like the most difficult job in the world. Budgets are tight. Upper management is cautious. Employees are wary. Shareholders are skeptical. Everyone is on guard. But like all negative economic cycles, this one is sure to end. Since the end of World War II in 1945, the U.S. has experienced […]

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Print Promotions with Pizazz

Who says every print promotion has to be 8 1/2 x 11? (Yawn.) Who says it has to be paper? Who says it even has to look like a promotion? If you’re trying to capture the attention of customers and prospects, you need to create some hubbub. Let’s face it, most of your prospects are […]

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Your Marketing Campaign: What’s the big idea?

You’re rolling out a marketing campaign. Launching a product. Revitalizing your brand. What’s the big idea? Not to sound flippant, but you need one. Because without it, it’s likely your campaign, product launch, or brand repositioning won’t be memorable — or particularly effective. “Today, it’s economically crucial to create something that’s beautiful, whimsical, or emotionally […]

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Is Print Dead?

Everybody is so eager to eulogize print, we may be burying it alive. Thought-leaders in marketing, publishing, and entertainment seem to be simultaneously wringing their hands, clutching their iPads, and writing wistful blog posts about the pleasures and demise of the printed page. So is print dead? We think this is the wrong question to […]

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Marketing in a Tough Economy

There’s no question about it. Times are tough. The economy is taking its toll on businesses large and small, which means it’s time to redouble your marketing efforts to stay competitive in your industry. In an effort to help, we’re presenting eight marketing truisms to help boost your marketing in a tough economy — or […]

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Focus on Marketing Fundamentals

It’s always a smart decision to periodically review the fundamentals of your marketing strategy. Focusing on the fundamentals makes especially good sense in today’s challenging economic climate when every organization is striving to do more with less. By answering three basic questions you can ensure that your organization is poised for growth.

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