Presentation Mistakes Everyone Makes

Planning a presentation? You should know that public speaking is only partially about speaking. “War and Peace” is a brilliant novel, but if you stood at a podium and read it word for word to an audience, no matter how well you read aloud, you’d soon be reading to yourself. Your content and what you say are certainly important, but how you say it and how you present it demand equal attention. Whether you’re using PowerPoint or Keynote, speaking in a large auditorium or a small conference room, you can give an effective presentation by avoiding these common mistakes.

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Communicating Optimism: 5 smart steps

These days, marketing may seem like the most difficult job in the world. Budgets are tight. Upper management is cautious. Employees are wary. Shareholders are skeptical. Everyone is on guard. But like all negative economic cycles, this one is sure to end. Since the end of World War II in 1945, the U.S. has experienced […]

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Personas: Using fiction to inspire fact

Richard and Linda Ames run a real estate company out of a south Florida bank building. Their teenage children, Carl and Sara, are into video games, music, and instant messaging their friends. Every Sunday night they all settle in with some popcorn and a rental movie. Sound like people you know? They might, but the […]

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Idea Generation: 7 Surefire Strategies

Stuck? Fresh out of ideas and facing a deadline? Feeling pressure to perform? Perhaps you’re charged with updating an aging website. Or you’re launching a product and don’t know how to name it, package it, differentiate it. Or you need a compelling campaign theme to carry you through next year. Or your sales force is […]

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Print Promotions with Pizazz

Who says every print promotion has to be 8 1/2 x 11? (Yawn.) Who says it has to be paper? Who says it even has to look like a promotion? If you’re trying to capture the attention of customers and prospects, you need to create some hubbub. Let’s face it, most of your prospects are […]

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Clichés: Visual and Verbal. No! Stop! Don’t!

Win-Win. Think outside the box. Best in class. 24/7. Personal bandwidth…. Each of these phrases began as an original, even startling concept. But over time — and through overuse — they’ve become clichés. No more than background noise. Ironically, what makes clichés work in daily life (the easy, almost transparent way in which they transmit […]

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Creativity: Leave your competitiors in the dull

Creative accounting is certainly an ill-advised proposition, but in most other areas of business, from manufacturing to marketing to management, creative thinking often represents a valuable, viable opportunity to differentiate your company from the competition. Creativity is the key to any innovative idea, product, or service. Approaching your audience with creativity will always deliver more […]

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Your Marketing Campaign: What’s the big idea?

You’re rolling out a marketing campaign. Launching a product. Revitalizing your brand. What’s the big idea? Not to sound flippant, but you need one. Because without it, it’s likely your campaign, product launch, or brand repositioning won’t be memorable — or particularly effective. “Today, it’s economically crucial to create something that’s beautiful, whimsical, or emotionally […]

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Is Print Dead?

Everybody is so eager to eulogize print, we may be burying it alive. Thought-leaders in marketing, publishing, and entertainment seem to be simultaneously wringing their hands, clutching their iPads, and writing wistful blog posts about the pleasures and demise of the printed page. So is print dead? We think this is the wrong question to […]

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Visual Systems: Controlling what was once left to chance

Is your brand expressed consistently — across all media? Or do your communications present a confusing array of visual styles? Most companies understand the strategic importance of a consistent visual style, but fall short on implementation, especially when there are numerous product lines and numerous in-house or agency creative teams. Add in new products, changing […]

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