Annual Reports: 7 Success Factors

Does your annual report exude confidence? Build credibility? Engage shareholders, analysts, employees? Tell your story with skill and style? The annual report is one of the most important communication tools you will produce this year. Its design represents and embodies top management. Yet many organizations overlook its power to shape opinion. Here are seven tips to ensure success.

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Typography: Often invisible, always essential

How do you know when typography is doing its job? When it allows you to focus on the message, rather than the presentation of that message. Skillful typography doesn’t call attention to itself or get in the way. It enhances legibility and showcases content. In both digital and print media, skillful typography is essential for strong […]

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Brand Photography: Do you have a unique style?

Photography is often a core element of a company’s brand. But truth is, not every picture is worth 1,000 words. Some companies use brand photography that can be characterized in four words: “What were they thinking?” It isn’t difficult to start a list of corporations that rely on outstanding photography to convey their essence to […]

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Environmental Graphics: Your Brand in 3-D

We may live in the digital age, but we walk around a very real world. Think about the people approaching your building, entering your lobby, walking through your space. What do they see when they look up from their smartphones? Are they impressed or underwhelmed? Does your brand announce itself, or hide in the background? […]

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Branding + Visual Design — VMWorld 2013

Creating customized, high-impact experiences for VMworld — an event that attracts over 20,000 attendees annually. See how creating an immersive and extraordinary experience can help turn loyal customers into brand advocates.

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We need an iPad app!

We need an iPad app! You’ve heard the request. Perhaps it’s even a demand. iPad apps are emerging at an incredibly rapid pace, creating serious momentum among brand stakeholders. Everyone wants an app. And they’re looking at you to make it happen.

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Holiday Greetings: Should you?

When it’s time to think about your company’s annual holiday card, do you start channeling your inner Grinch? Or do you go to last year’s card, change the date, and hit send? It’s easy to take your holiday card for granted or simply not send one at all, but is that a wise decision for your business?

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Your Trade Show Booth: Give it real stopping power

116 million people. That’s how many attended trade shows in North America last year. According to the Center for Exhibition Industry research, trade show spending was a staggering $53 billion, which represents 18 percent of North America’s marketing budgets. It’s no wonder companies are focusing on the ROI of tradeshows. Trade shows remain a great […]

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