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Rich Butwinick
Chief Strategy Officer

Founder of MarketingLab, a leading shopper marketing agency, and of SellCheck, one of the most successful online marketplace optimization platforms in the industry serving over 1,400 brands. Two decades of experience with omnichannel marketing and brand activation. A dynamic thinker and proven strategist who understands how to harness the power of behavioral science and shopper insights to create solutions that are proven to help brands grow.

Through his expertise in strategy, e-commerce, and consumer research, Rich has increased ROI for brands such as Procter & Gamble, ConAgra, Mondelez, and Walgreens (and thousands more).

As a Distinguished Faculty Member of the Path to Purchase Institute, Rich is a recognized leader in Shopper Marketing and regularly contributes to Shopper Expo, POPAI UK, Quirks, and other industry events.

Fun Facts
  • Rich is so enthusiastic about wellness that he coaches running professionally.
  • He created our annual “burning” event as part of our year-end celebration.
  • He’s the original muse of the M_LAB birthday cake tradition.