Our Expertise

Our data, technology and marketing experts are adept at the art of behavioral change. We understand the science behind the design, and we’re using our proprietary platform to transform the customer experience across three industries: Financial Services, Healthcare and CPG and Retail.

Medieval philosopher, William of Occam, said something that resonated with us:

“Entities must not be multiplied beyond necessity.” Today, that might be interpreted as “Why make things complex when you could make them simple?” This concept became known in history as a philosophy called Occam’s Razor. We liked it so much we named our company after it. And we lost the “o” because, quite frankly, it was one of those unnecessary entities. That is how RAZR™ got its name.

In 2005, RAZR was founded by CEO Darren Nauss

with a vision to create results-driven, relevant, and meaningful marketing solutions. Our mission of “Be Relevant” goes beyond the workplace, and team members are challenged to make an impact in their communities and beyond by volunteering their time and talent. Most recently, our team topped 150 employees and was recognized as one of the fastest growing privately held companies in the Twin Cities area.

Be Relevant: Make a meaningful difference in the lives of others.

This drives our work for clients and defines our company’s culture. RAZR™ is solidly focused on delivering relevant, results-driven solutions for clients. In addition, the Be Relevant mission goes beyond the company’s walls. RAZR employees are challenged to bring relevance into all aspects of their lives by volunteering their time and talent to make an impact in their communities and beyond.