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Our Expertise

Our data, technology and marketing experts are adept at the art of behavioral change. We understand the science behind the design, and we’re using our proprietary platform to transform the customer experience across three industries: Financial Services, Healthcare and CPG & Retail.

Medieval philosopher, William of Occam, said something that resonated with us:


“Entities must not be multiplied beyond necessity.” Today, that might be interpreted as “Why make things complex when you could make them simple?” This concept became known in history as a philosophy called Occam’s Razor. We liked it so much we named our company after it. And we lost the “o” because, quite frankly, it was one of those unnecessary entities. That is how RAZR™ got its name.

RAZR logo

In 2005, RAZR was founded by CEO Darren Nauss

with a vision to create results-driven, relevant, and meaningful marketing solutions. Our mission of “Be Relevant” goes beyond the workplace, and team members are challenged to make an impact in their communities and beyond by volunteering their time and talent. Most recently, our team topped 150 employees and was recognized as one of the fastest growing privately held companies in the Twin Cities area.

Darren headshot
Darren headshot

Be Relevant: Make a meaningful difference in the lives of others.

This drives our work for clients and defines our company’s culture. RAZR™ is solidly focused on delivering relevant, results-driven solutions for clients. In addition, the Be Relevant mission goes beyond the company’s walls. RAZR employees are challenged to bring relevance into all aspects of their lives by volunteering their time and talent to make an impact in their communities and beyond.


  • Darren Nauss

    Chief Executive Officer

  • Paul K headshot

    Paul Kelzer

    Chief Product Officer

  • Kate M headshot

    Kate Mendel

    Senior Vice President,
    Agency Services

  • Dan Johnson

    Dan Johnson

    Vice President, Finance

  • Eric Salberg

    Vice President, Operations

  • Brigid headshot

    Brigid Ling

    Vice President, Sales & Marketing

  • Lynn N headshot

    Lynn Neal

    Global Practice Officer

  • Sarah C headshot

    Sarah Cole

    Vice President, Sales

  • David Hinkemeyer

    Vice President, Client Services

  • Brad P headshot

    Brad Porter

    Director of IT,
    Security & Compliance

  • Blair W headshot

    Blair Whelan


  • Liam W headshot

    Liam Whelan

    Director of Software Engineering

  • Kevin C headshot

    Kevin Campbell

    Director of Architecture & R&D

  • Bill Biwer

    Executive Creative Director

  • Jenny Hallquist

    Director of Strategy

  • AJ McDonald

    Director of Operations

  • Martin Tschofen

    UX Engineering Director

  • Vladimir Vukojevic

    Senior Software Architect

  • Dom Hawkins

    Associate Creative Director

  • Erin Johnson

    Associate Creative Director

  • George Lahr


  • Stef Staley

    Director, Human Resources

  • Steve Danielson

    Director of Financial Planning & Analysis

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