Consulting Services

Elevate Consulting | Marketing

RAZR offers consulting services built to strengthen your connection with customers at every stage of their rewards journey.

Our strategic, multi-phase approach is rooted in human-centered design, ensuring your customers’ needs stay front and center while driving real business impact. A proven process helping you attract, retain, and grow your customer base—efficiently and effectively.

The idea of enterprise loyalty is exciting, but if you are leading the charge, turning that vision into reality is where the real challenge begins. Legacy systems, siloed teams, competing priorities, and tech debt often stand in the way of progress. That’s why financial institutions are stepping back to take a more holistic approach: defining success early, aligning teams, mapping data, and setting a strong foundation before they ever launch.

There’s no one-size-fits-all solution; success depends on organizational readiness, cross-functional collaboration, and a clear plan. Our framework can help you navigate the complexity for a loyalty program that truly lasts.

Our Framework

Immerse Ideate Prototype Develop

Immerse

Laying the Foundation

Research your users’ needs to gain an empathic understanding. The aim is to gather extensive information to inform design decisions and bring clarity and focus to the design space by defining the challenge in a human-centered way.

Stakeholder Interviews

Engaging key stakeholders to build alignment and uncover critical challenges

Audience Profiles & Personas

Defining your customer segments and personas as a foundation for design and strategy

Research & Trends

Leveraging the latest loyalty trends — from gamification to zero‑party data — to inspire future‑forward solutions

Customer Journeys & Empathy Maps

Understanding how customers think, feel, and behave today to craft more impactful experiences

Ideate

Generating Innovative Solutions

This is an expansive phase to challenge assumptions and create ideas for innovative solutions. We explore a wide variety and large quantity of ideas to go beyond obvious solutions. We identify and prioritize the desired behaviors you want to drive and reward.

Brainstorming Workshops
& Idea Prioritization

We host collaborative workshops and prioritize ideas based on feasibility, effort, and alignment with your business objectives.
Design
Guardrails

We establish clear design guardrails that respect your organization’s requirements, constraints, and overall objectives.
Rewards
& Benefits

We curate a tailored list of rewards and benefits, informed by best practices and recommendations from our experience.

Prototype

Creating & Refining

We begin to create solutions, focusing on transforming insights into actionable solutions, ultimately testing a handful of concepts with real people to understand what resonates most. This is an iterative phase, where insights can lead back to earlier stages.

Key Findings Report

We deliver a concise summary of critical insights, highlighting opportunities and potential risks.

Loyalty Concepts & Initial Technology & Data Requirement

We outline proposed loyalty concepts and define the technology and data requirements to support them.

Concept Questionnaires & Panel Surveys

We evaluate concepts individually and collectively through questionnaires and panel surveys to validate appeal and feasibility.

Final Program Outline

We provide a consolidated, actionable set of recommendations to guide the launch and evolution of the program.

Collage of you diverse group of male and female headshots

Develope

Product Definition & Requirements

This stage finalizes the product definition and sets clear requirements. It’s about Design, Develop & Plan. We detail the chosen concept complete blueprint that addresses all technicalities and user needs.

Program Benefits & Rewards

We deliver a roadmap for success, detailing how your program operates and delights your customers.

Earn Opportunities & Segments/Tiers

We pinpoint earning opportunities and define customer tiers to drive loyalty and deepen engagement.

Economic Model

We design benefits and rewards that excite customers — and align with your projections, costs, and currency strategy.

Program Blueprint

We build a flexible economic model that captures financial impacts and ensures long‑term program health.

Implement

Build & Launch

The final stage is where the solution is built and launched into the market.

Business Requirements
Concept Development
Strategies
Technology Setup
& Integrations
Development & QA
Launch Communications
Post Launch Support

Assessment Criteria

Throughout the process it’s essential to evaluate the the programs design potential from all angles. Our approach uses a balanced framework assessing four key dimensions. This ensures the program isn’t just a good idea in theory, but one that can be executed effectively, resonates with members, drives measurable value and adapts over time.

Assessment Criteria

Human-Centered Growth

Through a thoughtful, human-centered approach that is grounded in data, market insights, and evolving member expectation, RAZR empowers financial institutions to build engagement strategies that spark lasting behavior change and deliver real value.

Woman searching computer

Learn how RAZR can deepen the relationship with your customers.

Learn How

Explore RAZR’s Solutions