RAZR brings a multi-phase approach to loyalty program consulting by deepening your relationship with the customer.
Immerse
Research your users’ needs to gain an empathic understanding of the problems you are trying to solve. It’s about bringing clarity and focus to the design space by defining the challenge in a human-centered manner.
- Research and Trends
- Competitive Review
- Audience/Persona Profiles
Ideate
Challenge assumptions and create ideas for innovative solutions. It’s an expansive phase where you explore a wide variety of ideas to go beyond obvious solutions.
- Rewards and Benefits
Prototype
Start to create solutions. Try your solutions out with users to understand what works and what doesn’t. This stage is iterative meaning that it often leads back to the previous stages as more insights are gathered.
- Loyalty Concepts
- Program Recommendations
- Rewards and Benefits
Learn how RAZR can deepen the relationship with your customers.
Explore RAZR’s Solutions
