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readypath™

Unlock the full potential of your healthcare data with smart insights and innovative solutions. Discover how data-driven strategies can enhance patient care and operational efficiency.

Your Data’s Potential, Realized

In the healthcare industry, data is king. Yet HIPAA regulations and data security standards reign supreme. With the influx of data from multiple disparate sources, a potential lack of data hygiene, and strict parameters around patient data, the information you collect may be flawed, outdated — and in some cases, unusable.

How do you consolidate, clean up, and leverage all of this data for the good of your users and your organization? And how do you use it to reach the right people with the right message — while remaining compliant and secure?

 

That’s where ReadyPath™ rules the day.

In simple terms, ReadyPath is a technology platform that leverages data to activate, support, and automate nearly every aspect of marketing and user engagement along the care pathway. But what does that mean — and why does it matter?

Single-source versatility.

Like a digital Swiss-Army knife, ReadyPath gives you a single tech-based tool with virtually infinite possibilities. It’s ready for anything and can be leveraged for everything — from the simplest data tasks to the most complicated elements of personalized user activation and engagement. Some of the most common uses of ReadyPath are listed below — and this is just the beginning!

CRM

As a customer relationship management tool, ReadyPath compiles and organizes data to help you manage relationships and interactions — not simply to optimize your sales and marketing processes, but also to improve customer service across your organization.

 

CDP

As a customer data platform, it combines multiple data points to create a 360-degree view of each customer, allowing you to see how this data can help influence, integrate with, and activate all aspects of your marketing technology ecosystem.

 

Marketing Automation

ReadyPath can automate the personalization of data across multiple channels including email, SMS and push notifications, and websites, to ensure you are delivering the right message to the right person at every step of the care journey.

Actionable Insights

ReadyPath provides data-driven insights to help you trigger actions along the care journey and modify where needed in real time. It’s an ever-growing, ever-learning tool that constantly compiles and analyzes the data it collects, to ensure you are optimizing every step.

 

Behavioral Influence

Powered by technology that has deep roots in loyalty and rewards programs, ReadyPath offers a full suite of behavioral-based technologies that can help you define and track customer-engagement interactions and reward or incentivize users for exhibiting specific behaviors and taking specific actions.

Hippa compliant

HIPAA Compliance

ReadyPath is designed to meet HIPAA regulations for access, audit, integrity controls, data transmission, and device security, to ensure the security of PHI and maintain the trust of both providers and patients.

soc 2 type 2

SOC2 Type II + HIPAA Audit

By annually undergoing this audit, we demonstrate our investment in providing secure services and remaining committed to keeping PHI secure.

pci dss

PCI DSS

Following very specific measures required to be in compliance with the Payment Card Industry Data Security Standard, we remain committed to protecting all forms of patient data, from medical information to credit card numbers.

Tier 4 Data Stack

High Redundancy & Reliability

ReadyPath is fault-tolerant with no single points of failure, allowing for the occurrence of any unplanned activity while still maintaining operations.

Realize your data’s potential.

ReadyPath can integrate with existing technologies and can be configured to be as robust or as light as you need it to be. Data flows in from multiple sources. The platform compiles and cleans the data in real time. And the data feeds a marketing automation engine that delivers the right content to the right person at the right time along the care pathway.

When user engagement triggers a new workflow, the system automatically moves them to the next step in the care pathway, in real time. Measurable success is delivered in easy-to-read dashboards. Plus, you can track, manage, change, and add to it as much or as little as you want.

With ReadyPath, everything starts with data. Where you take it is truly up to you. Let our team of experts share the real value of ReadyPath—so you don’t miss out! Contact us to learn more today.

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